Case Studies

US based Shopify store increased traffic by 172%

Table of contents

The Client

TribalMotorsports, is a major online retailer in the U.S. for affordable powersports vehicles, selling ATVs, dirt bikes, go-karts, and UTVs for kids and adults. They are known for being a large, highly-rated dealer offering budget-friendly options for outdoor enthusiasts, shipping from multiple warehouses across the country.

The Challenges

A technical SEO audit was performed by using SEO audit tool by Ahrefs, and identified several issues affecting the site’s performance:

  • Un-optimized site architecture making navigation hierarchy difficult to browse.
  • Mobile unfriendliness causing high bounce rates on smartphones and tablets.
  • Duplicate content on products and blogs hurting search engine rankings.
  • Missing header tags reducing on-page SEO score.
  • Canonicalization creating indexing issues for product and category pages in Shopify.
  • Low user engagement due to poor UX and unclear calls-to-actions

The Solution

Based on identified SEO issues, I have built a results-driven SEO plan as below:

  • Optimized menus, navigation, and footer area to create a seo-friendly site structure.
  • Optimized responsive design, optimized mobile navigation, and improved load speed for all devices.
  • Consolidated product variations with proper canonical tags and fixed keywords cannibalized pages.
  • Optimized H1, H2, and H3 tags across product, category and blog pages to improve readability and keyword relevance.
  • Well-structured navigation, added clear calls-to-action into product and category pages for higher engagement.
  • Created unique, high-value blog posts and product guides targeting long-tail keywords.
  • Compressed large-sized product images, added descriptive alt text, and implemented lazy loading for faster page speed.
  • Earned niche-relevant backlinks from industry relevant blogs, forums, and industry relations.
  • Tracked KPIs, user behavior, and search visibility using GA4 and Google Search Console to continuously refine strategy.

The Results

390%

Increased in organic positions

172%

Increased in organic traffic

140%

Increase in sales growth

Jon Kerr
Co-Founder | Tribal Motorsports

"Khalid was constantly communicating with us. He did excellent technical SEO work and keyword optimization. So far so good, we look forward to working with him more."

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