Case Studies

The technical SEO audit improved organic search performance by 187%

Table of contents

The Client

Partner With Synergy is a growing digital solutions company that helps businesses elevate their brand presence and operations online. Despite having a modern website, the team noticed a steady drop in their organic visibility and search rankings, which limited new client inquiries and website conversions.

The Challenges

When Partner With Synergy reached out me at staging.seovisibility.co, they wanted to identify what technical issues were holding their site back. After an in-depth SEO analysis, several critical SEO issues were highlighted.

  • Multiple broken 404 pages are reducing crawl efficiency
  • Broken 301 redirects are causing link authority loss
  • Slow page loading times on desktop and mobile devices
  • Keyword cannibalization is affecting content performance
  • Outdated XML sitemap and missing schema markup

The Solution

I have performed a full technical SEO audit followed by deep optimization across every page of the website. The main objective was to optimize website structure, improve site speed, and ensure search engines easily crawl and rank the website.

  • Conducted a full website structure review and fixed all 404 and 301 redirect issues
  • Fixed server and mobile usability errors
  • Improved page speed by optimizing images, scripts, and caching
  • Created a clean and updated XML sitemap and submitted it to Google Search Console.
  • Implemented schema markup and corrected robot.txt settings for proper crawling.
  • Consolidated overlapping pages to fix keyword cannibalization
  • Optimized crawl budget and fixed indexing issues for better search visibility

The Results

187%

Increase in organic search traffic

125%

Increase in keyword rankings

68%

Faster page load speed

Laura Macnaught
Marketing Manager | Synergy

"Khalid has done a great job at boosting our SEO and fixing issues on our website. We have noticed an almost immediate increase in our web traffic and analytics reporting. He is always quick to respond to emails/messages and is always available to answer questions and clarify things. We will definitely use him on an ongoing basis and recommend him to anyone."

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