Case Studies

127% Increased in leads for a mortgage marketing agency

Table of contents

The Client

Kaleidico is a specialized digital marketing agency focusing on lead generation for specific industries like mortgage lenders, law firms, and senior living communities. They provide a full suite of online marketing services, including SEO, content marketing, PPC, social media, and website design, all aimed at building marketing platforms that consistently generate qualified leads and drive sales for their clients.

The Challenges

An in-depth SEO audit conducted to highlight site issues that were impacting search performance:

  • Crawling and indexing errors found that were affecting key service pages.
  • Thin and overlapping content causing keyword cannibalization.
  • Poor internal linking structure preventing proper domain authority flow.
  • Low authority backlinks compared to top competitors
  • Unoptimized title tags and meta descriptions leading to low CTR from search.
  • Slow page speed impacting bounce rate.

The Solution

A strategic and performance-driven SEO plan was built and executed to resolve above mentioned issues:

  • A comprehensive website audit conducted using Screaming Frog Spider.
  • Performed keyword research and mapped keywords t to fix keyword cannibalization.
  • Title tags, meta descriptions and H-tags optimized to improve rankings and CTR.
  • Improved site speed and mobile performance to meet core higher web vitals score.
  • Improved site's crawlability by fixing crawl errors, broken links, XML sitemap, and indexing issues.
  • Built strong site architecture for better user experience and smooth trust flow distribution.
  • Built high-quality backlinks through guest blogging, content promotion and social media.

The Results

157%

Commercial keywords ranked

127%

Increased in online leads

96%

Growth in indexed pages

Kenneth Gemmell
CEO | Kaleidico

"Khalid did a great job helping improve our SEO and getting our site to a good spot. Awesome work helping to organize our 500+ pages. We appreciate all his efforts and will likely rehire him again."

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