Case Studies

A health and wellness brand recovered its lost organic traffic by 47%

Table of contents

The Client

The Parsemus Foundation is a nonprofit organization dedicated to improving global health and wellness through innovative medical research and practical health solutions. Their team works to make progressive health findings more accessible to people and communities worldwide.

The Challenges

The Parsemus Foundation had seen a clear drop in organic traffic. The main issue was a weak backlink profile filled with low-quality and spammy links, which likely hurt search visibility and trust according to Google’s webmaster quality guidelines.

Before working with me, the client faced bellow SEO problems:

  • Organic traffic had dropped over time.
  • Many spammy and irrelevant backlinks pointed to the site.
  • Harmful links were weakening the website’s authority.
  • Important pages were losing rankings for relevant search terms.
  • The site needed a clean and safe backlink profile to recover lost organic traffic.

The Solution

I have performed a detailed backlink analysis to find toxic links and poor-quality domains affecting the site’s authority. Once identified, I have developed a step-by-step spam link removal strategy to restore lost organic visibility.

Throughout the campaign, these SEO tasks were completed:

  • Conducted a full backlink audit to identify suspicious links.
  • Analyzed high-performing pages
  • Disavowed toxic backlinks to stop negative SEO impact.
  • Monitored traffic trends and backlinks history.
  • ongoing backlink analysis to maintain domain trustworthiness.
  • Strengthened content and organic visibility

The Results

47%

Increase in organic traffic

32%

Keywords ranking recovered

180+

Spam referring domains disavowed

Abraxas Adams
Director of Operations | Parsemus Foundation

"Working with Khalid Hussain was a great experience. Our website had lost significant organic traffic, and we couldn’t figure out why. Khalid has quickly identified harmful backlinks, cleaned up our profile, and provided clear updates throughout the process. Within 4 months, our rankings and traffic were back on track. His knowledge, communication, and results truly exceeded our expectations.”

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