Case Studies

A cosmetics brand doubled its organic traffic growth

Table of contents

The Client

Madluvv is a female-owned cosmetics brand (built in Shopify) known for its top-quality brow products and beauty tools. The company focuses on enhancing women’s confidence through easy-to-use, professional-grade beauty solutions. Madluvv’s growing popularity demanded consistent online visibility and strong search performance to reach more customers organically.

The Challenges

When Madluvv reached out to me they were struggling to boost their search visibility and maintain consistent organic growth. Despite having great products and loyal customers, their website wasn’t performing well on search engines.

Before working together, Madluvv faced several SEO challenges:

  • Un-optimized website structure
  • Low keyword rankings for key products and collections
  • Poorly optimized on-page elements, metadata, and headings
  • Weak content strategy and limited use of long-tail keywords
  • Technical errors, such as 404 pages and duplicate URLs
  • Slow indexing and keyword cannibalization issues
  • Inconsistent blog posting

The Solution

I have deeply analyzed the organic growth scenario and started with conducting an in-depth technical audit. The I built a simple and focused SEO plan based on how local people search for house cleaning services in Las Vegas. The work covered both the website and the Google Business Profile to improve rankings, traffic, and local leads.

Before working together, Madluvv faced several SEO challenges:

  • Performed detailed keyword research to find high-intent local keywords.
  • Enhanced website structure for better indexing and internal linking.
  • Created compelling meta titles and descriptions to increase click-through rates.
  • Optimized all service and location-based pages for relevant local searches.
  • Developed dedicated city pages for nearby service areas.
  • Wrote and optimized monthly blogs focused on cleaning tips and local needs.
  • Re-optimized existing blog posts to boost engagement and keyword ranking.
  • Fully optimized the Google Business Profile with accurate details and NAP.
  • Published regular GMB posts to maintain activity and visibility in local search.

The Results

58%

Increase in first page ranking

89%

Increase in organic traffic

63%

Increase in online sales

Justin Thompson
CEO | Madluvv

"If you are needing help with your SEO, Khalid is your guy. Great and professional. Easy to work with and very trustworthy. His knowledge in SEO is second to no one."

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