US based Shopify store increased traffic by 172%
The Client:
TribalMotorsports, is a major online retailer in the U.S. for affordable powersports vehicles, selling ATVs, dirt bikes, go-karts, and UTVs for kids and adults. They are known for being a large, highly-rated dealer offering budget-friendly options for outdoor enthusiasts, shipping from multiple warehouses across the country.
The Challenges:
A technical SEO audit was performed by using SEO audit tool by Ahrefs, and identified several issues affecting the site’s performance:
- Poor site architecture making navigation hierarchy difficult to browse.
- Mobile unfriendliness causing high bounce rates on smartphones and tablets.
- Duplicate content on products and blogs hurting search engine rankings.
- Missing header tags reducing on-page SEO score.
- Canonicalization creating indexing issues for product and category pages in Shopify.
- Low user engagement due to poor UX and unclear calls-to-actions
The Solution:
Based on identified SEO issues, I have built a results-driven SEO plan as below:
- Optimized menus, navigation, and footer area to create a seo-friendly site structure.
- Optimized responsive design, optimized mobile navigation, and improved load speed for all devices.
- Consolidated product variations with proper canonical tags and fixed keywords cannibalized pages.
- Optimized H1, H2, and H3 tags across product, category and blog pages to improve readability and keyword relevance.
- Well-structured navigation, added clear calls-to-action into product and category pages for higher engagement.
- Created unique, high-value blog posts and product guides targeting long-tail keywords.
- Compressed large-sized product images, added descriptive alt text, and implemented lazy loading for faster page speed.
- Earned niche-relevant backlinks from industry relevant blogs, forums, and industry relations.
- Tracked KPIs, user behavior, and search visibility using GA4 and Google Search Console to continuously refine strategy.
The Results:
390%
Increased in organic positions
172%
Increased in organic traffic
140%
Sales growth
Client's Feedback:
"Khalid was constantly communicating with us. He did excellent technical SEO work and keyword optimization. So far so good, we look forward to working with him more."